More About Whisky and Whiskey
The subject of whisky is one of those topics that can go on forever. There are magazines and websites dedicated to just one particular whisky region, there are zealots who defend their brand with the same heart one would defend a country. Then there are those who scream blasphemy at the thought of adding anything to a single malt scotch, since it would "ruin" it. Then there are people like me, who appreciate everything for what it is and wouldn't hesitate to make a Rusty Nail using single malt scotch. Why not, there will always be more whisky and who knows, it may just be the best thing I ever tasted. If I don't try, I will never know, so expanding one's mind, by trying new and different things, is good. So what's my point? Well, this is some history on how I developed a taste for whisky.
When I was in college many years ago, I drank good, cold, Canadian beer. Labatt's Blue was my beer of choice (I was 19 at the time, go easy on me) with the occasional foray into other brands and styles, like Red Strip and Molson X and Molson Y. That was a promotion by Molson to get you to buy two beers, compare them, and vote for your favourite. The one that won would become a new brand, which doesn't exists anymore, it was very short lived. Good promotion though.
Beer was good, it went well with nachos and chicken wings, which could be had for 5¢ each on Wednesday nights, at a cool bar called 'The Other Side' that we use to frequent. The problem with beer is that when a group of college guys gets together, it can disappear pretty quickly. Also, when we decided whose place to hang out, we would always go to whoever had beer. This could get expensive, if you kept regular inventory.
After realizing that the gang could home in, and devourer a case of beer in short order, I decided I needed a new money saving strategy. At first, I decided to buy beer that no one liked, including myself. At first I tried Guiness, this was tough at first, but it's not for partying, plus at the time it was quite bitter to my virgin palate. Then I went for Labatt Ice, but the gang adapted and started to like the Ice. Then I tried Black Label, still not to my liking, and some of my friends developed a unique beer drinking strategy of eating crackers, Nabisco saltines, to cleanse their palate of any bad taste from these new beers. Pretzles would have at least made them look cool, but nope, crackers were their choice. Freaks I tell you. Over time these experiments in beer allowed me to acquire a taste for many micro-brews and unique beers that I enjoy today.
Eventually, I realized I was on the wrong path. I needed to get something the gang wouldn't even approach, or cleanse with crackers. That's when I decided whisky was the trick. Now, Canadian whisky, or as we call it, rye, is very approachable and mixes well with Coke and other assorted beverages, so this wouldn't work. Scotch, on the other hand, doesn't mix very well with Coke, and most of the gang would not be interested in this spirit. So, off I went to the liquor store on a quest for a bottle of scotch. Since this was new for me, I decided I'd buy a decent bottle and hope that it tasted good. A decent bottle being more expensive than the cheapest, at the time there was no Internet to consult. As I browsed the isle, looking at the vast array of scotch, I came across a cool looking bottle. This scotch was Cardhu. It was only about $40 for the bottle, so I decided that was the one I was going to buy. You see, after five guys finish off 24 bottles of beer, that you just bought, a $40 bottle of scotch is actually cheap.
I was not a complete whisky virgin, since I did like Canadian Club whisky, mixed with Coke, or club soda. Now, I was smart enough to realize that Coke was not the answer, but club soda might be good. I actually remember trying the Cardhu straight, and I wasn't all that impressed. Once I mixed it with club soda, I actually found it tolerable. It was different than the Canadian Club that I drank, but not so different that it was unpalatable.
After night classes, we would usually go out for a beer and wings, but on the weekend we would gather at whoever had the most beer. This time I had just a few beers and my bottle of Cardhu. The gathering occurred, and the response was predictable: "What the hell is that" I stated that I was going to try something new just for the hell of it. They shrugged and started their hunt for beer. They drank the beer and once that was out, they completely ignored the scotch. We had to do a "beer run" to resupply the beer stocks, and they paid for the beer. So far, so good.
As I drank my scotch and soda, I started to realize that scotch wasn't that bad and you didn't have to be 95 years old to drink it. Now, it wasn't easy drinking straight or even on ice, when I was 20, but diluted with soda, it worked for me. I also realized that if beer was filling me up, or I need something different, at the bar, a scotch and soda would do the trick. As time went on, the volume of scotch in the bottle became less and less. If we went out to a party, I'd occasionally bring my Cardhu buddy with me, and if I crashed at someone's place, the bottle was never touched. It was great, I seemed to have solved the problem of disappearing alcohol.
Eventually, the Cardhu bottle became another dead soldier, which died with great honour. It had introduced me to scotch, in a friendly and unpretentious way. At the time, I never realized that there would be people who would scold me for drinking it with club soda. But thankfully, I never met one of them, otherwise I probably would have been turned off from scotch for a longer period of time. The idea of some guy with a thick Scottish accent, yelling at me in a tongue that I don't understand, about the abuse of such a fine product, would have confuses and scared me.
So that's how I acquired my taste for whisky. This is also how my mentality of, your drink, your way, developed. I'm not going to serve a 19 year old a shot of scotch, straight, because that's the way it should be imbibed. I'm going to try and make it enjoyable for him, without covering up the unique flavours of the spirit. Whisky is an acquired taste and we need to ease people into it and allow them to appreciate it at their own pace.
I assume most other people acquire their taste by doing shots of "Jack" at frat parties.
Next time, I'll discuss how I believe we can make whisky more approachable to a new generation.



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I experienced something very similiar when it came to scotch. I have some adventurous friends though, and many of the single malts got sipped, analyzed, and somewhat enjoyed.
Then I bought a bottle of Laphroaig. And from then on, I was able to sip and enjoy the wonderful taste of a hospital with no worry of my stash being rifled through.
I will be interested to hear how you address cost when it comes to acclimating the new generation on this lovely spirit.
Could you please recommend to me a "reasonably priced" scotch? i have not heard of cardhu, and have never liked scotch, but i would like to try it again now that i'm somewhat older (43, to be precise). i don't want to spend a fortune, nor do i want to be required to travel to canada (or scotland..), but i do want to try a decent scotch and see how it goes. also, as i do rather enjoy drambuie, might a rusty nail be a good "introduction" to scotch? i do plan to take your suggestion of trying it with club soda. thank you for your help. signed--a dedicated vodka man.
My first real drink, besides beer, was a scotch & soda I got at some fancy mixer-type event. I didn't know anything about liquor at the time, but it sounded like a sophisticated drink, so I ordered one. I instantly fell in love. That led me to learn about what it was I was drinking, which got me hooked on learning about spirits and cocktails.
Scotch: the gateway spirit.
My advice for an approachable scotch like whisky is to try "Jon, Mark and Robbo`s The Smooth Sweeter One".
This scotch isn't really 100% scotch, it's a vatted malt combining Irish whiskey and scotch. But, it is a good intro into the world of scotch.
70% Cooley's Single Irish Malt
Matured in first fill bourbon barrels
30% Bunnahabhain Scotch Single Malt
Matured in (hard to find) American oak fino sherry casks
Try it with water or club soda to start and slowly cut back on the filler over time.
Whisky is very palatable to younger audiences. It's sipping that's not. Most anything affordable is not so pleasant that one wants to be introduced to whisky neat/OTR on it. Furthermore, as you mentioned in your energy drink article, the buzz from caffeine helps keep people going in their marathon guzzling sessions, so using club soda as a mixer fails to appeal here. Having bartended for young fools in a college town, if you serve something OTR, you always get looks when the customer realizes that the glass isnt' full of whisky as he changes his mind and has you pour it off into a larger cup and douse it with cola. So whisky is very appealing to younger drinkers, but it's the image of neat/OTR drinkers that's the problem and until advertising shifts, Jack and Coke and 7&7 will rule the roost.
In response to David's post, I would recommend blended scotch's to start. Dewar's is a widely available and respectable product. Another, slightly harder to find single malt that I am in love with, is Isle of Jura. It's a bit sweeter and flavorful than Dewar's, but still affordable. Finally, American's seem to love Johnnie Walker Black label. Not sure why, but they do. I've never heard of Jon, Mark , and Robbo's "The Smooth Sweeter One", which leads me to believe that it may not be widely availably in the US.
I usually dont get through a whole article before dismissing it, but this story was something I can relate to. Thank you and whats your opinion on Crown Royal ? Thats my drink of choice washed down with a fine Becks beer.
Hello Scott,
Glad you like the article. I'm a big fan of Crown Royal. I actually have a bottle of the Special Reserve. After a long night behind the bar, I'll have an ounce or two, straight, to ease my mind. It's not a complicated whisky, and it's smooth with good flavour.
I have a bottle of Jonnie Walker Premier, should I keep it as a collectors item or sample the delights. Any idea what its worth