The search for “bartender of the year” has begun. Cocktail competitions are nothing new, but few do it with this much style. To promote this new competition, that is billing itself as the “Liquid Oscars”, they brought in some heavy weight talent to get the word out. Again, nothing new, but the way they put it together is quite impressive. If you want to see a very well done combination of Flash and video, with seven talented bartenders, including Simon Difford, Gary Regan and Angus Winchester, head over to The Magnificent Seven. After that, head over to We Are World Class.
Regional events are in the works, but should be announced soon. The final will be held in July 2009. The sponsor for the event is Diageo and the focus is on their reserve brands, with four categories to be announced, so keep that in mind.
If you want to see how they made site, there is a behind the scenes blog with all the details.