About Art of Drink

by Darcy O'Neil on December 14, 2010

Art of Drink was spontaneously created in October 2005 as a way to document information on all things drink related. Darcy O'Neil had been bartending for a few years by this time and was unsatisfied with the drinks he was making and serving. This led him on a path of discovery, but having come from a scientific background, he felt he should document these things. 

Having fiddled with computers since 1979 (Sinclair ZX80) the Internet seemed like a natural place to put this collected knowledge. The first posts were simply about cocktails, their recipes and history. Eventually Darcy stated bringing in his chemistry skills and from that point there was no turning back.

Art of Drink's readership rapidly grew from a couple of hits per day to more than 2200 readers daily. Currently Art of Drink is ranked among the top, if not the top, cocktail blogs on the Internet.

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Modern marketing in one sentence: "Do something stupid, take a video, post it on the Internet."
.@mikebasista that paper states "no evidence" because there are few, if any, human studies. Research after this paper indicates activity.
.@mikebasista that is old research, circa 1999. Newer research show hops have estrogenic properties ncbi.nlm.nih.gov/pmc/articles/P…
Seltzer is back drnk.ca/sltzr via the Wall Street Journal.
"Consumers still want the fizz—but from seltzer instead" drnk.ca/the-fizz
Pepsi CEO Indra Nooyi told Beverage World’s Future Smarts conference that she sees a “huge potential for craft soda” drnk.ca/hipsoda