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December 08, 2012 | {category_name}

Historical Drinking & Driving Ads

We often see drinking and driving as recent problem (last 30 years or so) however the deadly combination of alcohol and motor vehicles has been know for over a century. When cars became common place, it didn't take a genius to realize that driving while intoxicated resulted in serious consequences. One of the earliest observations came from Puck magazine in 1907 depicting the Demon Rum driving a car at high speed.

Historical Drinking & Driving Ads

An illustration from Puck magazine (1907) depicting the driver, Demon Rum. and four drunk passengers speeding carelessly. The caption states "One phase of it".

Historical Drinking & Driving Ads

The sketch was published in the 1930s and depicts a death figure in the back seat of a car pointing towards a liquor bottle in the hand of the drunk driver.

Historical Drinking & Driving Ads

A poster created in 1937/38 making the connection that alcohol and auto fuel (obviously symbolizing the car) can lead to death.

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