Aperol

Irish Mermaid Cocktail

Creating a good cocktail is tough, making it popular is even tougher. There are currently thousands of very talented bartenders around the world who take their profession seriously. Many have honed their skills so they can mix high proof spirits with bitter components to make a worthwhile cocktail, which is no easy task. Once you have a good cocktail, how do you make it popular? That's actually… [Continue]

follow on twitterFollow Art of Drink on Twitter

Twitter Updates

Modern marketing in one sentence: "Do something stupid, take a video, post it on the Internet."
.@mikebasista that paper states "no evidence" because there are few, if any, human studies. Research after this paper indicates activity.
.@mikebasista that is old research, circa 1999. Newer research show hops have estrogenic properties ncbi.nlm.nih.gov/pmc/articles/P…
Seltzer is back drnk.ca/sltzr via the Wall Street Journal.
"Consumers still want the fizz—but from seltzer instead" drnk.ca/the-fizz
Pepsi CEO Indra Nooyi told Beverage World’s Future Smarts conference that she sees a “huge potential for craft soda” drnk.ca/hipsoda