Grey

The people who market vodka are ripe with praise for their product. The machismo from these companies is enough to make Kim Jong-il blush. With a large enough marketing budget, you can create any image you want, and Grey Goose was the first vodka company to prove it. They made an unaged, technologically simple spirit into an ultra premium, must have product. The down side of making a very simple… [Continue]

After preparing all of my test solutions on a, sunny, Saturday afternoon, I decided that a beautiful Tuesday evening was perfect to spend in the lab, the same lab I spent all day in. But the effort was for a good cause, which was to answer the nagging question: Does… [Continue]