Jerk

Announcing the “Jerk Off”

It is with great pleasure that I announce the first ever "Jerk Off" which will be held during San Francisco Cocktail Week (Sept. 17th to 23rd). If you've read my book, Fix the Pumps, you might understand why this competition is called the Jerk Off, and if not let me explain. A few months ago drinks genius Russell… [Continue]

follow on twitterFollow Art of Drink on Twitter

Twitter Updates

Modern marketing in one sentence: "Do something stupid, take a video, post it on the Internet."
.@mikebasista that paper states "no evidence" because there are few, if any, human studies. Research after this paper indicates activity.
.@mikebasista that is old research, circa 1999. Newer research show hops have estrogenic properties ncbi.nlm.nih.gov/pmc/articles/P…
Seltzer is back drnk.ca/sltzr via the Wall Street Journal.
"Consumers still want the fizz—but from seltzer instead" drnk.ca/the-fizz
Pepsi CEO Indra Nooyi told Beverage World’s Future Smarts conference that she sees a “huge potential for craft soda” drnk.ca/hipsoda