Johnnie

Johnnie Walker Swing

Johnnie Walker SwingThe house of Johnnie Walker has been a mainstay in the scotch market for many years. For good or bad, they have created whisky branding that is easy for the average consumer to identify and define the quality of the spirit in the bottle. Obviously I'm talking about… [Continue]

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Modern marketing in one sentence: "Do something stupid, take a video, post it on the Internet."
.@mikebasista that paper states "no evidence" because there are few, if any, human studies. Research after this paper indicates activity.
.@mikebasista that is old research, circa 1999. Newer research show hops have estrogenic properties ncbi.nlm.nih.gov/pmc/articles/P…
Seltzer is back drnk.ca/sltzr via the Wall Street Journal.
"Consumers still want the fizz—but from seltzer instead" drnk.ca/the-fizz
Pepsi CEO Indra Nooyi told Beverage World’s Future Smarts conference that she sees a “huge potential for craft soda” drnk.ca/hipsoda