Marketing

The Science of Vodka

The idea of the purest, cleanest vodka is one of the biggest marketing ploy's going. Every company is advertising triple distilled, quadruple distilled, and so on, to give you the impression that the vodka is the best distillate possible. Some companies even make the gimmick go to six or seven times distilled! So what makes one vodka special and another one not so special? What would be the… [Continue]

follow on twitterFollow Art of Drink on Twitter

Twitter Updates

.@JohnTheBastard @thoughtbrain @jkottke super-tasters tend to fine many flavours too intense, making them a tad fussy.
"The April Fool's Day No Prank Pledge", I've taken it, have you? youtube.com/watch?v=kXYXuX… via @LastWeekTonight @iamjohnoliver
Book: "Cocktail Kunst" by Stephan Hinz :: drnk.ca/19cq57w #photo
Thanks! RT @jschlic: And @dsoneil Abbot bitter Manhattans are so good that I'm sort of angry that I made them. Anise makes that drink sing
RT @RootsSoda: Roots Soda Company is all systems go!! Read a blog about it here - blog.rootssoda.co.uk/post/114588379…
RT @alcademics: THE DIFFERENCE BETWEEN AN APERITIF AND A DIGESTIF | Giuseppe Gallo buff.ly/1y7248h
RT @MdrnMixologist: Spring issue of In The Mix is here !!!... fb.me/1YGRVKP0V