Marketing

The Science of Vodka

The idea of the purest, cleanest vodka is one of the biggest marketing ploy's going. Every company is advertising triple distilled, quadruple distilled, and so on, to give you the impression that the vodka is the best distillate possible. Some companies even make the gimmick go to six or seven times distilled! So what makes one vodka special and another one not so special? What would be the… [Continue]

follow on twitterFollow Art of Drink on Twitter

Twitter Updates

.@EatThisNotThat Hydration while drinking simply requires more water between alcoholic drinks. Very simple, but highly effective.
.@EatThisNotThat that study is from 1970, it's really dated and old. Trying searching Pubmed ncbi.nlm.nih.gov/pubmed
@DeanoTheMachino @DavidWondrich mason jar cocktails are like fine dining with paper plates.
.@EatThisNotThat potassium salts don't keep you hydrated and fructose doesn't help metabolize alcohol. #badinfo
@rockdoggydog I can easily tolerate a dozen screaming kids, but loud eaters give me homicidal tendencies.