Marketing

The Science of Vodka

The idea of the purest, cleanest vodka is one of the biggest marketing ploy's going. Every company is advertising triple distilled, quadruple distilled, and so on, to give you the impression that the vodka is the best distillate possible. Some companies even make the gimmick go to six or seven times distilled! So what makes one vodka special and another one not so special? What would be the… [Continue]

follow on twitterFollow Art of Drink on Twitter

Twitter Updates

@AndrewLawton seriously, you think that? Shareholders are impervious to the whims of a chairman, just ask Carl Icahn.
.@AndrewLawton your view of democracy is twisted, PM Harper is no ones boss, we are his boss and everyone that pays taxes get free speech.
This bothers me a lot. "Federal scientist put on leave over #Harperman protest song" drnk.ca/harperman #cdnpoli #elxn42
Scotch whisky sales drive profits at Pernod Ricard drnk.ca/scotchie
There's a new craft distillery in Stratford, Ontario called @Junction_56 with a shiny new still. pic.twitter.com/SBphh0X9tA
Toronto Distillery Co says the LCBO imposes a 50% markup on every bottle, with no small distilleries exceptions drnk.ca/1NWnvS7