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For soda, the genie is out of the bottle

A small group of modern soda jerks (they wear the term proudly) are trying to change that. Places like Blueplate, the Franklin Fountain in Philadelphia and the Brooklyn Farmacy & Soda Fountain are leading a revival that is bringing up-to-date culinary values — seasonal, house-made, ripe, local — to ice… [Continue]

Jumping the Shark

The idiom “jumping the shark” is defined as the moment in time when a creative effort moves beyond the essential qualities that initially defined its success and progresses into absurdity. The publication of “The Sorcerer of Shaken & Stirred” by the New York Times is a perfect example… [Continue]

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Modern marketing in one sentence: "Do something stupid, take a video, post it on the Internet."
.@mikebasista that paper states "no evidence" because there are few, if any, human studies. Research after this paper indicates activity.
.@mikebasista that is old research, circa 1999. Newer research show hops have estrogenic properties ncbi.nlm.nih.gov/pmc/articles/P…
Seltzer is back drnk.ca/sltzr via the Wall Street Journal.
"Consumers still want the fizz—but from seltzer instead" drnk.ca/the-fizz
Pepsi CEO Indra Nooyi told Beverage World’s Future Smarts conference that she sees a “huge potential for craft soda” drnk.ca/hipsoda