Reyka

The people who market vodka are ripe with praise for their product. The machismo from these companies is enough to make Kim Jong-il blush. With a large enough marketing budget, you can create any image you want, and Grey Goose was the first vodka company to prove it. They made an unaged, technologically simple spirit into an ultra premium, must have product. The down side of making a very simple… [Continue]

When it comes to vodka I’m not a big fan, or should I say I’m not a blind follower of the vodka phenomenon. Vodka has its place and for some people an ice cold vodka martini, after a long day, is a pleasant way to reward oneself. I make a lot of vodka martini’s… [Continue]