Summary

Tales 2011 Wrap-Up

Tales of the Cocktail may have finished up 10 or so days ago, but I need to summarize things and thank a few people.  Aside from the rough start with US Customs & Border Protection that turned my travel day into a 16 hour adrenaline rush, things went extremely well. This may have been the best Tales of the Cocktail yet. I shall explain why below.

With large events there is always… [Continue]

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Modern marketing in one sentence: "Do something stupid, take a video, post it on the Internet."
.@mikebasista that paper states "no evidence" because there are few, if any, human studies. Research after this paper indicates activity.
.@mikebasista that is old research, circa 1999. Newer research show hops have estrogenic properties ncbi.nlm.nih.gov/pmc/articles/P…
Seltzer is back drnk.ca/sltzr via the Wall Street Journal.
"Consumers still want the fizz—but from seltzer instead" drnk.ca/the-fizz
Pepsi CEO Indra Nooyi told Beverage World’s Future Smarts conference that she sees a “huge potential for craft soda” drnk.ca/hipsoda