Molecular

Introduction to Molecular Mixology

molecular mixologyLately cocktails have been in a renaissance. There has also been an increased interest in making them a culinary equal. Molecular mixology is one of those trends that is being mirrored from the kitchen because molecular gastronomy… [Continue]

Anti-Bitters (aka Bitter Blockers)

I've always like the idea of molecular mixology, but not necessarily the name or some of the end products. The name has been abandoned by most practitioners of the art, but the media refuses to move on. So be it, it's just a name and if it promote's better drinks / solids / foams / beads then that's fine. Hence forth the anti-bitters discussion will be classified… [Continue]

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Modern marketing in one sentence: "Do something stupid, take a video, post it on the Internet."
.@mikebasista that paper states "no evidence" because there are few, if any, human studies. Research after this paper indicates activity.
.@mikebasista that is old research, circa 1999. Newer research show hops have estrogenic properties ncbi.nlm.nih.gov/pmc/articles/P…
Seltzer is back drnk.ca/sltzr via the Wall Street Journal.
"Consumers still want the fizz—but from seltzer instead" drnk.ca/the-fizz
Pepsi CEO Indra Nooyi told Beverage World’s Future Smarts conference that she sees a “huge potential for craft soda” drnk.ca/hipsoda