When Chambord decided to do a promotion to help sell their liqueur, the French Martini recipe was born, and it is one of the few corporate creations that has developed a loyal following.
Before James Bond latched onto the Martini, the Vesper was his cocktail of choice.
This may be the quintessential classic cocktail. Strong, simple and elegant, the Martini is timeless.
Why do people order dry vodka martinis? Is it because they don’t know what else to order? Is it the herding effect? Or do people actually think they taste good? This is as much a study in psychology as it is in drinking trends. Remember the term “monkey see, monkey do”, that’s how I sometimes feel at the bar. People […]