The idea of the purest, cleanest vodka is one of the biggest marketing ploy’s going. Every company is advertising triple distilled, quadruple distilled, and so on, to give you the impression that the vodka is the best distillate possible. Some companies even make the gimmick go to six or seven times distilled! So what makes one vodka special and another […]
If you want to blame one particular drink for the rapid growth of vodka, in North America, look no further than the Moscow Mule. It’s true that the Vodka Martini became the most popular vodka drink initially and spurred the premium vodka category, but it was the Moscow Mule that began the introduction of North Americans to vodka. Whether vodka […]
Why do people order dry vodka martinis? Is it because they don’t know what else to order? Is it the herding effect? Or do people actually think they taste good? This is as much a study in psychology as it is in drinking trends. Remember the term “monkey see, monkey do”, that’s how I sometimes feel at the bar. People […]
The idea of being stranded on a tropical island with another attractive person gives people visions of paradise. It also inspired a cocktail that reflects the colour of the blue lagoon paradise.