Balvenie

Balvenie Signature 12 Year Old

The recent upswing in popularity of spirits has had good and bad effects. The good part is that there are many more options for the consumer, with the healthy competition producing gads of new products. The bad part is that to fill the demand many companies have cut back on quality, and put it into marketing. At what point does the marketing overshadow the tradition of a product? To some it might… [Continue]

follow on twitterFollow Art of Drink on Twitter

Twitter Updates

Modern marketing in one sentence: "Do something stupid, take a video, post it on the Internet."
.@mikebasista that paper states "no evidence" because there are few, if any, human studies. Research after this paper indicates activity.
.@mikebasista that is old research, circa 1999. Newer research show hops have estrogenic properties ncbi.nlm.nih.gov/pmc/articles/P…
Seltzer is back drnk.ca/sltzr via the Wall Street Journal.
"Consumers still want the fizz—but from seltzer instead" drnk.ca/the-fizz
Pepsi CEO Indra Nooyi told Beverage World’s Future Smarts conference that she sees a “huge potential for craft soda” drnk.ca/hipsoda